The StarU team came to us before the launch of their app asking for a video that would serve as an introduction to the software as well as a quick tutorial. The challenge came in developing something that translates the brand story but also remains fun and concise. We decided the most efficient way to do this would be through graphics and animation. And we are so in love with the Student and Star characters created!
Created and Produced by Rantze + Raves.
Director and Creator Lizz Rantze
Animator Jeff Picarello
Graphics C.M. de la Vega